What are you doing to attract new clients and customers? If your answer includes SEO, content marketing, or digital marketing in general, it might be time to rethink some of the assumptions you’ve been making about these strategies.
SEO has been around since Google released its algorithm back in 1999. So by now we all should have figured out what works and what doesn’t, right? Unfortunately, that couldn’t be further from the truth. The truth is that SEO marketing can be a very effective way to reach your audience. But only when you know how to do it right!
#1: SEO doesn’t work anymore.
SEO is still one of the most effective ways for businesses to market themselves online. With Google’s updates in recent years, it may have become more difficult for SEO techniques to work. But it is still a very important tool. If you’re not using SEO techniques on your website, you might be leaving money on the table.
#2: I know I’m supposed to optimize my content for keywords, but it feels awkward.
It’s not hard to do SEO for your website and it doesn’t have to feel awkward. The key is to focus on keywords that are relevant, but don’t obsess over them too much.
If you’re targeting a specific industry, use phrases like seo digital marketing in UK in the title of your blog posts or content to show relevancy. In addition, adding an appropriate keyword to your post or social media updates. Will help search engines find your content and place it at the top of search results pages.
Focusing on long tail keywords will also boost traffic because. They are more targeted than their head term counterparts and generate more conversions.
Lastly, since most people conduct searches using only one word, make sure your page titles include those words as well.
#3: Content needs to be perfectly optimized before it goes live.
This is a common misconception among digital marketers. The truth is that it’s okay if your content isn’t 100% optimized before it goes live.
What’s important is that the page has good structure, uses keywords, and is correctly formatted for the target audience. You can always go back and make edits to your content after you publish it.
#4: SEO is too complicated
There’s no denying that SEO can get complicated if you’re not sure what you’re doing. But don’t let this deter you from learning the ropes because there are plenty of resources out. There that make it easy enough for anyone with a basic understanding of how the internet works.
#5: It’s no use putting effort into SEO
When it comes to SEO, your website is never done. The search engine algorithm is always changing, and new trends will always show up. It’s important for digital marketers not to become complacent with their SEO efforts.
Instead of getting in a rut, consider what changes you can make that will increase your rankings. While staying within the guidelines of Google’s rules. You might also want to find out if Google has any updates in store for 2018 that you should be prepared for.
#6: There’s no point doing anything else with it.
The first myth is that there’s no point doing anything else with your content after you’ve optimized the SEO. This is simply not true, as it’s only one facet of a digital marketing campaign. Remember that SEO is only one part of a digital marketing campaign; it’s not the end-all, be-all.
For example, other parts of SEO include guest blogging, social media promotion and more. Social media and content promotion are also important aspects of SEO when it comes to ranking well in search engine results pages (SERPs).
Social signals are now considered by Google as a ranking factor for SERPs. Which means that if you have no or few shares on your blog posts from other social media channels or websites/blogs. Then this will result in lower rankings for your website on SERP lists.
#7: social media a better way to market than SEO?
Social media is a powerful tool that has helped brands connect with audiences in ways that were not possible before. The truth is, social media marketing can work beautifully for brands when used correctly; however, it cannot replace SEO. There are a few reasons why SEO should still be prioritized as the primary marketing strategy:
– People search online for information and products 24 hours a day, 365 days a year. Social media is only accessed on certain times of the day and certain days of the year.
– People tend to use social media while they are doing something else, like watching TV or driving in traffic. They are scrolling through their feed and not looking for anything specific.
#8: If you’re not on page
Page rank, or PR, is a measure of how well a website ranks on search engines. Page rank is calculated using a complicated algorithm that takes into account many different factors like the number of inbound links and the site’s age.
Some SEO experts believe that page rank matters just as much now as it did 15 years ago. But others say that because Google has changed its ranking algorithms. So many times over the last decade, PR no longer impacts rankings as much as it used to.
It’s hard to tell which side is right, but there are plenty of reasons. Why you should be thinking about SEO and not only PR when designing your content strategy.
Google will penalize sites with duplicate or poor quality content by lowering their page rank.
