As the term suggests, user-friendly web design makes it simple for users to use, navigate, access information, and know where to go. Users of today should have high standards for the appearance, usability, and performance of websites. Finding a so-so website is just plain disappointing, especially with so many innovative web design and development trends appearing nearly every day.
What is a user-friendly website?
A professional-looking, simple-to-navigate website appeals to all website visitors, even those who have accessibility requirements.
Usability is the concept underlying this procedure, which simply implies that the website is easy to use and leads visitors to the appropriate information as quickly as possible.
Often, this is what establishes the tone for all subsequent interactions with your target audience, and if the experience is negative, it may easily cause them to run away.
Importance of a user-friendly website:
Users may easily seek information using any device on a user-friendly website. Since your website is simple to use, users interact with it more frequently, which eventually leads to conversions.
The advantages of increasing website usability are diverse, including:
1. Improves SEO:
SEO stands for search engine optimization. The practice of SEO comprises taking actions to improve a website’s or a piece of content’s rating on Google. (thesiswritinghelp, 2020) Enhancing both the amount and quality of website visitors is done through a method called search engine optimization (SEO).
2. Increases website visits:
Users abandon a website rapidly when it loads slowly, which raises bounce rates. Search engines move your website farther down the search engine results pages when they determine that consumers aren’t getting what they need there.
3. Credibility:
A Stanford study found that 75% of individuals use a company’s website to assess its legitimacy. Although it doesn’t make or break a user-friendly website, web design does have an impact on it.
E-commerce is booming in this internet age, outpacing the development of brick-and-mortar firms by a wide margin. Brick-and-mortar companies are frequently turning to have a web-based or e-commerce-based rival. E-commerce websites are now regularly used by people in the developed world and an increasing number of people in the developing world to make daily purchases. The front-end development and the back-end development are the two main divisions of the complete development process. Additionally, the database design is covered, with a focus on relational connection. (Ullah, S.E., Alauddin, T. and Zaman, H.U., 2016)
Characteristics of a user-friendly website?
Have you heard the proverb that says when it comes to digital marketing, content is king? Usability is queen, which supports that statement.
Because people won’t stick around to engage with your message if they can’t locate what they’re searching for on your website.
Here are a few qualities to think about to give you an idea of what areas you should look at when figuring out if your website is user-friendly.
- Optimal navigation:
Effective navigation is one of the key elements of a user-friendly website. Whichever design you choose, it must enable guests to go where they need to go quickly and effectively.
- Distinctive content architecture:
Someone visiting your website is mostly doing it to learn more about a subject, right? This is why it’s crucial to have a clear content architecture.
A person is considerably more likely to spend more time on a website if they can find relevant content quickly and easily.
- Clearly stated calls to action:
Websites that are easy to use have a clear call to action. Your visitors are far more likely to follow through with the suggested actions when they can easily recognize them. For instance, a button that directs users to a contact form to schedule a consultation or a phone number to dial.
- Accessibility on Mobile:
Nowadays, the likelihood that someone will visit your website on a smartphone or tablet is substantially higher than the likelihood that they will do so on a laptop. As a result, every feature of your page should be compatible with a variety of screen widths.
- Easy Forms:
Use straightforward forms that are simple to fill out while gathering data from website users. While using a captcha form is OK, don’t make it excessively challenging to complete or unusable on a variety of devices.
What are the best user-friendly websites for students?
You undoubtedly have a list of websites you frequently visit to exchange content or watch your favorite shows. Without a question, social media and news websites play important roles in our lives. But do you have a specific list of student-friendly instructional websites that might be vital to your assignment help and academic success?
If you’re still unsure of how to find excellent websites that can assist you, we’ve put together this list of helpful websites that are also the best examples of user-friendly easily accessible websites and also quick academic help for students. Most of these websites not only provide you with academic assistance but as well as a few of them provide the Best Dissertation Writing Service UK based or any region that you live in, on demand.
Each of these services is made to keep students informed and inspired to create and make daily tasks easier.
- Coursera
- Healthline
- Wired
- Bright KnowledgeLifeHack
- Gizmodo
- The Balance Careers
- Copyleaks
10 tips to create a user-friendly website:
So, how exactly do you design a user-friendly website? Here are 10 tips to make sure you’re heading in the proper direction while keeping in mind the five factors we just highlighted.
1. Pick a website layout that prioritizes users:
The most practical solution for your team is not the focus of website design. Instead, go with a design approach that prioritizes the demands of the user.
It is simpler to identify places where there could be a problem or where the overall user experience isn’t the best when you adopt this perspective as the ultimate objective.
2. Pick eye-catching theme colors:
The psychology of color choice is very important. Our brains are wired to identify various colors with particular traits nearly from birth. Red, for instance, represents rage, and green, wealth.
When creating a user-friendly website, use color schemes that represent the principles of your company.
3. Information chunking:
Nobody likes to read lengthy paragraphs and massive amounts of material these days. As a substitute, utilize information chunking to visually divide material on your page.
4. language and tone:
Use language and tone that is understandable to your target audience as another suggestion. It is a good idea to have a version of your website in that dialect if the majority of your clients do not understand English.
5. Update your website layout:
Improving the general look of your website is the first step to creating a user-friendly one if it is outdated or hasn’t been updated in a while.
This entails reviewing your website and determining the places where emerging technology and/or alterations in perceptions of website architecture have occurred after your first launch.
You may also conduct a poll with your existing clients to find out which parts of your website they feel prevent them from having a better experience.
6. Keep things basic:
The good news about user experience is that websites don’t have to be challenging to engage visitors. Simple pages with obvious information may establish you as a leader in your industry and provide your target audience with the details they need.
7. Streamline online forms:
The effectiveness of your online forms is crucial to the user-friendliness of your website. After all, if a person spends the time to fill one out, they probably require a follow-up promptly.
Whether it’s an automatic download, a customer care representative, a sales team member, or another person, make sure your forms are basic enough for simplicity of use, function effectively, and route to the appropriate person to fulfill the request.
8. Ensure logical navigation:
A user-friendly website is essential to the user experience. In order for visitors to find or follow content on a website in a way that makes the most sense to them, make sure your navigation is logical.
9. Consider psychology:
Finally, while creating a user-friendly website, be sure to keep fundamental psychology in mind. When it comes to browsing a page, the majority of individuals are used to a few certain components.
For instance, the navigation is often up at the top, while the terms of service and privacy policy information are typically found in the footer.
10. Keep mobile-friendly features in mind:
Mobile-friendliness is essential for the entire user experience as well as being a significant factor in SEO (SEO).
Both Google and your visitors want a website that renders properly and is simple to use on mobile devices. Therefore, be sure to prioritize this in your design.
In a nutshell:
If you want your business to stand out as a reliable source in your sector, you must build a user-friendly website. Additionally, you need a website that makes it simple to see those next chances, such as filling out a form or making a phone call, if you want your target audience to take action.
You should be able to improve your present design and make one that customers will adore using the advice we’ve given here. A wonderful approach to engaging people and lengthening their time on a website is through interactive content.
References:
- Ullah, S.E., Alauddin, T. and Zaman, H.U., 2016, January. Developing an E-commerce website. In 2016 International Conference on Microelectronics, Computing, and Communications (MicroCom) (pp. 1-4). IEEE. Online Available at https://ieeexplore.ieee.org/abstract/document/7522526
- TWH. 2022. IMPORTANCE OF SEO CONTENT WRITING IN THE DIGITAL WORLD. Online Available at https://thesiswritinghelp.com.pk/importance-of-seo-content-writing-in-the-digital-world [Accessed on 08, February 2023].
